From:                     on behalf of CFHLA

Sent:                               Friday, September 09, 2016 2:25 PM


Subject:                          CFHLA -  Back of the House - September 9, 2016


 Volume 3 - Edition 11


In This Issue...







This Newsletter proudly sponsored by:


September Allied
Member of the Month


Holly Howarth
Symbiont Service Corp

September Lodging
Member of the Month

Jeff Swirsky

Floridays Orlando Resort

CFHLA Executive Committee

Dave Bartek
Loews Hotels

1st Vice Chairperson
Brian Comes
Hyatt Regency Orlando

2nd Vice Chairperson
Fred Sawyers
Walt Disney World
Swan & Dolphin

Keith Wolling
B Resort & Spa Lake Buena Vista

Jetse Pottinga
Melia Orlando
Suite Hotel

Assistant Treasurer
Jesse Martinez
The Alfond Inn at Rollins

Laura Sherman
CLC Regal Oaks

Immediate Past Chair
Gerald Urquiola
Caribe Royale Resort & Convention Center

Partners of the Month:

Patriot Day Breakfast

Presenting Sponsor

Radio One / Motorola

Corporate Sponsor

Orlando Health

Heroes Table Sponsors


Belfor Property Restoration, (USA) Inc.

Bright House Networks Enterprise Solutions

Dense Networks

Edlen Electrical Exhibition Services

Loews Hotels

Orlando Mattress Company
6/12 Table Sponsors

11th Hour Business Solutions

Balloons by Renee

CFHLA Allied Relations Council

CFHLA Food & Beverage Council


Global Sourcing International, LLC

Greenery Productions

Hilton Orlando Bonnet Creek

Kids Nite Out

Minuteman Press

Premier Elevator Co

Sheraton Vistana Resort

Sheraton Vistana Villages

Wealth Management Strategies

Allied Relations Council Breakfast

Associated Planners Group

Executive Committee Meeting

Sunshine Recycling

Governmental Affairs Committee Meeting

Spin Out Guest Laundries

Tee It Up For Tourism Golf Outing & Luncheon

Presenting Sponsor

Mid-Florida Golf Cars

Hole Sponsors

AwnClean USA

Blue Team Restoration

Edlen Electrical Exhibition Services


Honeydo Commercial Floor Repair

Mid-Florida Golf Cars

CFHLA Board of Directors Meeting

Summit Broadband

Hospitality Updates:

Exclusive: Unicorp's I-Drive 360 to add new $100M attractions, more

Orlando Business Journal - The Buzz

Richard Bilbao

Unicorp National Developments Inc. is pulling out all the stops on the next phase of the I-Drive 360 entertainment, retail and dining complex on International Drive.

Unicorp President Chuck Whittall told Orlando Business Journal he is planning a $100 million upgrade to I-Drive 360 that will add up to 500 apartments on an existing parking lot behind the Coca-Cola Orlando Eye, plus a new zip-line ride, another tower thrill ride attraction, a rope obstacle course and an indoor flight simulator.

"We noticed I-Drive 360 has been so successful and popular that we started looking at how to bring more opportunities out here," he told OBJ. "The area is so nice and it draws people all the time, so why not give people more things to do."

Here's what we know so far:

The apartment complex will have between 400 to 500 units, each with up to 1,200 square feet of space, that will rent for an average of $1,500 per month. The building will be five stories tall and have various amenities like a rooftop pool that gives a view of the Orlando Eye.

A zip-line attraction that will run from the existing parking garage to I-Drive 360's courtyard area

A rope obstacle course near Sea Life Aquarium that will allow guests to traverse tricky lines while several feet in the air above some of the I-Drive 360 rooftops.

A tower ride that will bring new thrills to the complex. Whittall said his team still is researching what type of tower rides can be added. He is already in the middle of building a 417-foot Starflyer near I-Drive 360.

Whittall said he plans to begin the permitting process right away with plans to break ground as soon as possible next year. If all goes well, he said the attractions section of the development could be ready by mid-next year with the apartments finished by late 2017 or early 2018.

Unicorp also is trying to build a new helipad at I-Drive 360 that ran into some problems with Orange County. Whittall said the helipad is still on schedule to begin operations this year and will go before Orange County leaders on Sept. 13 for review.

I-Drive 360 has become a bustling center for a new renaissance on I-Drive that include the Orlando Eye, Madame Tussauds wax museum, Sea Life Aquarium, Mango's Tropical Cafe Orlando and the future Skyplex project. The new attractions have helped add more energy to the corridor that welcomes more than 5 million visitors each year.

Don't panic: 'Weakness' won't hurt Orlando's hotel industry

Orlando Business Journal

Richard Bilbao

Theme parks are huge economic generators for Orlando, but they'd be nothing without the region's robust hotel industry.

Orlando's hotel market is always growing and adding new inventory. Most notably, Universal Orlando debuted the 1,000-room Sapphire Falls Resort this summer and plans to build yet another hotel just south of it.

Central Florida boasts 400-plus hotel properties that service more than 66 million annual visitors.

But the local hotel industry experienced some slowdown, as occupancies for this year fell when compared to recent years, Visit Orlando reported.

Experts have said the market likely will have a less-than-stellar year once in a while after record visitation for several years in a row.

But that's just a hiccup, as Orlando will be back in its groove next year with busy conventions and events in play, including the 2017 NFL Pro Bowl in January.

Hotel expert Paul Sexton, vice president of HREC's Orlando office, discusses the state of the industry with Orlando Business Journal:

How is hotel occupancy in Orlando so far for 2016? I have to smile when I see articles proclaiming "weakness" in the local market when Orlando is still running over 75 percent occupancy. That's because 75 percent is an average. Certain submarkets, such as Lake Buena Vista and International Drive are running more like 80 percent. By comparison, occupancy topped out at 68 percent during the last cycle's peak year in 2007. It's also important to understand that hotel revenues are made up of occupancy and the average daily room rates. At a certain point - typically around 70 percent occupancy - hotels shift to focusing on increasing room rates. So it's not surprising that the overall market has seen a moderation of occupancy during the past 12 months - by less than a half of a percent, mind you - in favor of a 4 percent increase in the room rates.

How does 2017 look so far for the industry? We have absorbed nearly all the pent-up demand that was created by the recession. Additional demand will be created directly through greater economic activity; i.e., the more jobs that are created in 2017, the more hotel demand there will be. And regardless of who wins the election, I am convinced we will continue to have good economic growth in 2017.

How is that affecting the hotel sales market? Based on our year-to-date activity, we will have another terrific year of hotel sales. One primary difference is we will see a drop-off in the sale of the very large resorts - think Ritz-Carlton/JW Marriott Grand Lakes, Hyatt Regency International Drive, the Hiltons and Waldorf Astoria Bonnet Creek. Most of these traded hands in the recent past. We are also seeing more activity in the Kissimmee markets, for example.

With the addition of Sapphire Falls, is Orlando still hungry for more inventory, and where? Additions to supply have been running in the mid to high 1 percent range, despite seeing some large properties come to fruition. Compare this rate of change to the growth in visitations, which has jumped by more than 20 percent since 2010. Part of the magic here is that we are starting to see more overall bulldozer activity, which reduces the growth rate and improves overall quality all at the same time.

In what scenario could Orlando be oversaturated with hotel inventory? Imbalances in supply and demand are typically caused by misguided governmental policies. So, unless the federal government brings back policies that encourage the development of hotels for other than pure economic reasons - as happened in the 1980s and arguably in the early 2000s - or local governments provide some kind of crazy incentives for new development hotels, then we will be just fine.




Today CFHLA hosted the
Patriot Day Breakfast
to remember those who perished in the tragic events of
September 11, 2001 and June 12, 2016, 
and to honor Central Florida First Responders.

Over 500 CFHLA Members, First Responders, and
Community Leaders attended this memorial breakfast,
which featured a Keynote Address by
Michael Fineo,
a 9/11 Twin Towers Survivor.

Jim Payne
of WESH 2 News served as the emcee for this activity, and
Orlando Police Chief
John Mina
was recognized as the 2016 Honorary Chairman.
This event celebrated the heroism of the following
Central Florida First Responders
for their exemplary actions in the line of duty:

Heroism Award in Law Enforcement:

Sergeant Scott Ames
Orange County Sheriff's Office

Heroism Award in Fire Rescue:

Firefighter Ryan Allen
Orange County Fire Rescue

Life Saving Award in Hospitality / Lodging Security:

Drew Bailey
Renaissance Orlando at SeaWorld

Life Saving Award in Law Enforcement:

Sergeant Keith Vidler
Orange County Sheriff's Office

Sergeant Randal "Stu" Zeller
Orange County Sheriff's Office

Life Saving Award in Fire Rescue:

Seminole County Fire Department -
Personnel from Engine 16, Rescue 16 and Tower 2:

Battalion Chief Dennis Miller

Firefighter Marcus Gombs

Firefighter Wesley Gonzalez

Lieutenant Rich Huebner

Firefighter David McDonald

Firefighter Dane Moyer

Firefighter Kevin Nowak

Lieutenant Kevin Welday

Life Saving Award in Emergency Medical Services (EMS)

St. Cloud Fire Department:

Battalion Chief William Campbell

Lieutenant Miguel Diaz

Paramedic Ryan Gallik

EMT Tyler Graves

Firefighter / Paramedic Justin Robinson

Engineer Justin Sparks

Paramedic Daniel Thibodeau

Additionally, CFHLA honored two outstanding community leaders
who will be retiring at the end of this year with the
2016 Lifetime Achievement Award:

Sheriff Donald Eslinger
Seminole County Sheriff's Office


Sheriff Bob Hansell
Osceola County Sheriff's Office

This event is proudly sponsored by: 

Presenting Sponsor:

Corporate Sponser:


Breakfast Host:

(Thank you Kathie Canning, Executive Director)

Representatives of the Orlando Police Department

Finally, CFHLA recognizes these Members
for serving as Table Sponsors:

Heroes Table Sponsors:


Belfor Property Restoration, (USA) Inc.

Bright House Networks Enterprise Solutions

Dense Networks

Edlen Electrical Exhibition Services

Loews Hotels

Orlando Mattress Company

6/12 Table Sponsors:
These tables were sponsored in memory of those who perished in the
June 12th Pulse Nightclub Tragedy.  All seats were donated to first responders
and medical personnel who worked to save the lives of the shooting victims.

11th Hour Business Solutions

Balloons by Renee

CFHLA Allied Relations Council

CFHLA Food & Beverage Council


Global Sourcing International, LLC

Greenery Productions

Hilton Orlando Bonnet Creek

Kids Nite Out

Minuteman Press

Premier Elevator Co

Sheraton Vistana Resort

Sheraton Vistana Villages

Wealth Management Strategies

Orange County Mayor Teresa Jacobs with CFHLA
Board Member Jeff Swirsky of the Floridays Resort Orlando

CFHLA Board Member Mark Politte of the DoubleTree by Hilton at the
Entrance to Universal Orlando with Orange County Fire Rescue personnel

Three members of the Ocoee Fire Department Honor Guard

Two representatives from the Orange County Fire Rescue Department
with Orange County Commissioner - District 1 Scott Boyd

For additional photographs of this event, please CLICK HERE.


Each year, CFHLA encourages all Members to consider
"Adopting" a Fire or Police Station
in their community on September 11,
by providing a meal or snacks for the station.

Adopt-A-Station Program
gives back to our First Responders and shows the
appreciation of the surrounding community for their
dedication and sacrifice for our safety and security.

CFHLA thanks the
Nearly 60 Member Companies
which participated in today's Adopt-A-Station initiative,
and will feature photographs of these station visits in
next week's Back of the House Newsletter.

If you would like to share your photographs and
Adopt-A-Station stories, please send your materials to
CFHLA Staff Person Paula Fiuza -


On Wednesday, September 7 CFHLA hosted the
2016 / 2017 Adopt-A-School
Kick Off Orientation Luncheon!

(Left to right) Orange County School Board Member Kat Gordon, School District of Osceola County Superintendent Dr. Debra Pace, Orange County School Board Members Linda Kobert, Joie Cadle, Pam Gould, and Daryl Flynn, and Orange County Public Schools Superintendent Dr. Barbara Jenkins

This activity served as a first meeting and brainstorming session
for CFHLA Members and their Partner Schools,
to "Kick Off" the start of the new school year.

Osceola County School Board Member Jay Wheeler with CFHLA Corporate
Secretary Keith Wolling of the B Resort & Spa Lake Buena Vista

Over 150 CFHLA Members
and Central Florida Educators,
as well as Elected Officials and Community Leaders, celebrated the start of the 14th Year of the CFHLA Adopt-A-School program at the
B Resort & Spa Lake Buena Vista
(Thank you Keith Wolling, General Manager).

School District of Osceola County Superintendent
Dr. Debra Pace delivers the luncheon keynote presentation

CFHLA thanks
School District of Osceola County Superintendent
Dr. Debra Pace
for serving as the Keynote Presenter for this activity.

To view additional photographs of this fun-filled
partnership activity, please CLICK HERE.

Educators from Lake Silver Elementary School, Palm Lake Elementary School, and Palmetto Elementary School with part of their printer paper prize in the Adopt-A-School Educator Raffle

CFHLA 2nd Vice Chairman Fred Sawyers of the Walt Disney World Swan & Dolphin with his partner in education coordinator Laura Suprenard of Sand Lake Elementary

CFHLA Board Member Jeff Swirsky of the Floridays Orlando Resort with
his partner in education coordinator Dominic Golia of Hunter's Creek Middle School

At this time,
73 Partnerships
are Officially Registered for the 2016 / 2017 School Year.  

This means
27 Partnerships
are needed to meet the goal of
100 Partnerships!
Need to register your partnership?  CLICK HERE NOW!

For more information regarding this Community Program,
please contact CFHLA Staff Person Lynnea Dawes -



September 11 - September 17
is the official
International Housekeeping Week!

Take time during this week to thank the
housekeeping staff members you
encounter during this week.  

They truly are the backbone of the
Central Florida Tourism Industry!



Attention: CFHLA Lodging Members -
Recently, it was brought to CFHLA's attention by
several Lodging Members that a hair studio / salon company
is allegedly scamming Central Florida Hotels.
This company calls the hotel requesting needed rooms
for a studio opening in the area.  The rooms are utilized after a
request to set up a direct bill account.  However, after booking numerous rooms within the first 30 days, the lodging establishment is not able to process payment for the utilized services, and the hair studio / salon company is nonresponsive to requests to settle the total room bill.
Please be cautious, and do your research, if you, or your team, receive a call from a similar company.


Below please find current employment opportunities
in the Central Florida Hospitality Industry:

Marketing Assistant
Where Magazine Orlando / Morris Media Network
CLICK HERE to view the job description

Recreation Attendant,
Front Office Supervisor,
and MORE!
Hyatt Regency Orlando
CLICK HERE to view the job description

Celebrity Service Agent,
and MORE!
Gaylord Palms Resort & Convention Center
CLICK HERE to view the job description

This Newsletter is Proudly Sponsored By:


This email was sent to by

Central Florida Hotel and Lodging Association 6675 Westwood Blvd, Suite 210, Orlando, Florida 32821, United States

Unsubscribe or Manage Preferences   Privacy Policy

Powered by MemberClicks