From:                     on behalf of CFHLA

Sent:                               Friday, October 14, 2016 12:24 PM


Subject:                          CFHLA -  Back of the House - October 14, 2016


 Volume 4 - Edition 2


In This Issue...















This Newsletter proudly sponsored by:


October Allied
Member of the Month


David Baird

October Lodging
Member of the Month

Carlton Hudson

Hard Rock Hotel at Universal Orlando

CFHLA Executive Committee

Dave Bartek
Loews Hotels

1st Vice Chairperson
Brian Comes
Hyatt Regency Orlando

2nd Vice Chairperson
Fred Sawyers
Walt Disney World
Swan & Dolphin

Keith Wolling
B Resort & Spa Lake Buena Vista

Jesse Martinez
The Alfond Inn at Rollins

Assistant Treasurer
Sonja Giselbrecht
Sheraton Suites
Orlando Airport

Laura Sherman
CLC Regal Oaks

Immediate Past Chair
Gerald Urquiola
Caribe Royale Resort & Convention Center

Partners of the Month:

Orlando Airport General Managers Meeting

Southeastern Laundry Equipment

HR Seminar #3

Corporate Sponsor

Jackson Lewis

Corporate Partners


Driveway Maintenance

The Medical Concierge

F&B Sponsor


Executive Committee Meeting

Blue Team Restoration

Governmental Affairs Committee Meeting

Spinout Guest Laundries

Vacation Rental Managers Council Meeting

Belfor Property Resortation

Seminole County General Managers Meeting

BrightHouse Networks Enterprise Solutions

Halloween Golf Open

Presenting Sponsor

Belfor Property Restoration

Hole Sponsors

Arahull Services, Inc.


Blown Away (USA) Inc.

Boyer Building Corp


CP Rankin Inc.

Extreme Engineering

Medical Concierge (The)

Mid Florida Golf Cars

PPG Paints


SeaWorld Parks & Resorts


Summit Broadband

System Tech Services, Inc.

VS Media Group, Inc.

Yellowstone Landscape

Driving Range Sponsor

ASI Landscape Management

Putting Contest Sponsor

Sunbrite Outdoor Furniture

Roving Cart Sponsors

Edlen Electrical Exhibition Services

PSAV - Presentation Services

Pumpkin Raffle Sponsor

Advanced Disposal

Vacation Ownership Council Meeting

Boyer Building Corp


Hospitality News:

Millennials remain an elusive target for the hotel industry

Orlando Business Journal

John McCourt

The hotel brand explosion taking place in the hospitality arena is driving the need for properties to provide a distinctive experience.

But the increasing number of brands will inevitably lead to brand consolidation.

Globally, hotel companies have dramatically increased the number of brands under their operating banner during the past decade - Marriott boasts 19 brands, Hilton owns 13 brands and Starwood operates 11- in a bid to entice different segments of the population and different generations, particularly millennials, to their hotels.

Millennials, however, have very different expectations of the hospitality industry than previous generations. Generally, millennials are not necessarily loyal to a particular brand, preferring instead to seek out products, services and experiences that are unique rather than familiar.

But can a brand with just five properties be sustained? Consolidation in the industry may be inevitable.

Some brands may attract millennials in the long run ¿ preferences will undoubtedly change as the generation grows older and starts families. They will become more brand aware and perhaps become more brand loyal as they go through their lives. But it seems unlikely that they will sustain all the brands out there today.

Adapting to meet changing demands

What will certainly change is the adaptation of products to meet the constantly-shifting demands of guests - particularly when it comes to technology. Automation is changing the experience, allowing guests to check in to a hotel, store luggage and order room service without talking to or seeing hotel personnel.

At the Yotel flagship hotel in New York, for example, guest luggage is handled by a "Yobot" ¿ a robotic arm previously used in the automotive industry ¿ and soundproof rooms have motorized, moving beds to save space.

Back-of-the-house technology is replacing legacy systems and integrating the front and back offices more effectively. Data mining and analysis are also enabling management to tailor their marketing communications to individual customer preferences and enhance guest experiences. In today's technological era, that's is the level of service that most people, not just millennials, are becoming accustomed to receiving.

Overseas investment increasing

Hospitality development in the United States is increasingly being financed by overseas investors - particularly from Asia - as well as other by emerging sources, such as crowd-funding initiatives.

Chinese investors have put more than $5 billion into U.S. hotels since 2010, according to data from New York-based research firm Rhodium Group cited in a U.S.-China Economic and Security Review Commission report. Chinese insurance companies invested about $2.4 billion in U.S. hotels in 2015 alone.

Convincing lenders and other stakeholders to support development means being able to provide a distinctive brand experience in a highly-competitive marketplace. This is a change in appetite among hospitality investors.

Five years ago, they were looking for large portfolio acquisitions with 20 or 30 assets or buying very large marquee assets, such as the Waldorf Astoria. Today's investors are looking at individual properties and not just at the very top of the market.

From A to Zika: What you need to know about the disease's impact on Central Florida business

Orlando Busines Journal

Emma Skeels

Patrick Duval's New York-based law firm Duval & Stachenfeld has hosted its annual company retreat the weekend before Columbus Day each October in Florida since 1998.

However, this year it's spending the weekend in Manhattan - the firm canceled its 2016 trip due to several employees' concerns about Zika.

"A lot of attorneys and staff are young and trying to start families, so we decided to put it to the firm as to whether or not we should go," said Duval. "Our management provided as much information about Zika as we could based on the Centers for Disease Control & Prevention's reports and anything else coming out of news."

But even after the information the firm distributed, enough of the employees were so uneasy about Zika that the company forfeited its hotel deposits.

Duval's firm is not alone. A recent survey from polling group Civic Science indicated half of roughly 800 people planning trips to the area said they canceled or decided not to visit Walt Disney World because of the recent Zika scare.

Which just goes to show that much of the threat to the tourism industry is the fear surrounding Zika due to misinformation - the perceived threat versus the actual one.

In fact, Zika panic has been sweeping the nation, sparking fear among many Floridians due to the potential health risks - and how it may affect Central Florida's $60 billion tourism industry.

Headlines from around the globe have implied that tourists may consider canceling travel plans as a result of fear surrounding the virus.

However, tourism experts - from theme park execs to airport CEOs - are saying that's not really the case; their overall numbers have been good.

With so much conflicting information, it's hard to figure out how big an impact Zika will have on Central Florida. So what are the threats Zika poses to the tourism industry - and how can businesses combat them?

We consulted tourism experts, business owners and local economists to find out.

The power of perception

Ironically, the very industry that is supposed to educate the public about Zika is the one that may have driven some of the panic in the first place: the media.

"Some media outlets are more responsible and careful, while others are sensationalist," said Abe Pizam, dean of University of Central Florida's Rosen College of Hospitality Management. "Especially in the United Kingdom, the media exploded with sensationalist stories and as a direct result, the whole state of Florida suffered."

"The power of that story is big," added John Luke, general manager at the Hilton Orlando at the Orlando Business Journal Tourism Industry Outlook in September. When Zika is mentioned, "it's Florida to [tourists], no matter if it's [just] in Miami or the Panhandle - it's all of Florida to them."

That power of perception is exactly what may drive tourists to cancel their travel plans.

"We've been able to maintain it and we can control it, but people who don't understand it and are faced with the uncertainty about the disease sometimes second-guess travel plans," said Phil Brown, executive director of the Greater Orlando Aviation Authority.

Pizam agreed: "People don't always trust official or public resources, especially when they have other alternatives. It's not like vacation is a necessity - consumers can and will cut it out of their lives if they're scared of a greater threat."

And lower numbers for theme parks and airports may have a domino effect, leading to lower sales for many other local businesses because of decreased tourism traffic.

For example, the restaurant industry is another that could be affected by Zika - not just from a lack of tourists, but from a lack of local customers.

A study called "Evaluating the Impact of a Potential Florida Tourism Slowdown from the Zika Virus" done by equity research company Maxim Group showed that Orlando-based Darden Restaurants Inc. (NYSE: DRI) could be vulnerable to a decrease in tourism-related restaurant spending because of the high number of eateries it has in Florida.

Luckily, Maxim Group analyst Stephen Anderson, the author of the report, said he does not see it as being such a great threat now that the travel ban has been lifted on Wynwood, one of the two areas in South Florida that reported locally borne Zika cases.

Still, most economists agree: If Zika spreads here, it has the potential to harm the industry.

"Our market is family-oriented. If there was a major outbreak of Zika here, I think it would cause a very sharp contraction in visitors from domestic markets we depend on," said economist Hank Fishkind. "Preliminary surveys indicated that people were cognizant of Zika and it was a factor in their decision-making, and that's even without an outbreak."

While there hasn't been any noticeable contraction in Miami tourism, Fishkind argues that the effect on Central Florida would be much different because the region's market is so family-oriented. "Our market is very domestically dependent, theirs is much less so. Zika potentially is a much bigger threat for us than for them."

What the numbers are saying

Concerns are present, but do the numbers match up to the doom-and-gloom predictions of major media outlets?

George Aguel, president and CEO of Visit Orlando, doesn't think so. His tourism bureau's data counters recent media headlines asserting Zika will spark an economic downturn in the City Beautiful. "We are seeing no impact on visitation related to Zika concerns. Additionally, our consumer research indicates there are only minimal concerns on intent to visit Orlando."

The theme parks don't seem to be suffering. Disney has not been impacted, according to executives there. And SeaWorld doesn't blame its recent softness in the consumer market as a side effect of Zika, either.

Hotel and convention visitation also is doing just fine.

"We are not seeing any softening of advance bookings in Orlando through the end of the year due to potential Zika concerns," said Aguel. "In fact, hotel demand is at its second-highest level in history, and our hotel occupancy outpaces both the state and national levels."

The number of conventions through 2017 is also strong, and commitments for 2017 are pacing ahead of last year, Aguel said.

The airports haven't seen any softness in the market, either - nor do they expect to.

"Our traffic is up and continues to grow," said Brown.

CLICK HERE to read more.


CFHLA Leadership offers its
to the
Walt Disney World Resort -
celebrating, this month, its
45th Anniversary!


Recently, the
Orlando International Airport
General Managers Group
conducted a luncheon meeting at the
Greater Orlando Aviation Authority Offices.

This luncheon included a presentation by leaders of the Greater Orlando Aviation Authority, relating to the Orlando International Airport.  Following the luncheon, CFHLA was treated to a tour of the new
USO Welcome Center.

CFHLA thanks the following representatives for
providing important information at this meeting:

Phil Brown
Executive Director
Greater Orlando Aviation Authority

Carolyn Fennell
Senior Director of Public Affairs & Community Relations
Greater Orlando Aviation Authority

Raymond Anderson
Senior Director of Concession & Properties
Greater Orlando Aviation Authority

Phil Brown, Executive Director of the Greater Orlando Aviation Authority addresses
the CFHLA Orlando International Airport General Managers Group

Additionally, CFHLA thanks

for hosting this luncheon and

for serving as the sponsor of this meeting.

The new USO Welcome Center at the Orlando International Airport

The new USO Welcome Center at the Orlando International Airport

For your information, your CFHLA Foundation recently donated $2,000 to the USO Orlando Welcome Center.




On Thursday, October 13th the
Fairfield Inn & Suites
Orlando East/UCF Area

held their
Grand Opening Celebration.
This event featured a ribbon cutting celebration
and casino themed activities.

The official Ribbon Cutting Ceremony
The new Fairfield Inn & Suites Orlando East/UCF Area -
managed by David Wittish, General Manager -  features
112 guest rooms
and over 1,000 sq. ft. of flexible meeting space.
CFHLA Congratulates Naples Hotel
Group on this Grand Opening!


Yesterday the Orlando Business Journal hosted the
2016 CEO of the Year Awards.

The CFHLA staff congratulates
Richard Maladecki,
CFHLA President / CEO 
on being honored as one of the top 24 CEO's in Central Florida.

CFHLA President / CEO Richard Maladecki receives his
Orlando Business Journal 2016 CEO of the Year Award

To read more about this awards luncheon, please CLICK HERE.




All CFHLA Members are invited to purchase tickets for the upcoming

This drawing will occur at the
Halloween Golf Open
Friday, October 28.

Tickets may be purchased online for
$5 each, or $20 for 5 tickets! 

Five lucky CFHLA Members will walk away with
$100 in CASH and a Pumpkin. 
(Attendance at the Halloween Golf Open is not required to win).

CLICK HERE to purchase your Pumpkin Raffle Tickets today!

The Pumpkin Raffle is proudly sponsored by:


Wednesday, October 26
Halloween Online Auction
will open on the CFHLA Website.

This auction will feature numerous items
including stay-cations, golf, and more!

and get ready to place your bids!

Additionally, CFHLA has posted the items to be included in the auction
on the website for a "Preview."  To view this listing, please visit

This auction is proudly sponsored by:


As the day of the
Halloween Golf Open
approaches, CFHLA would like to remind Members of the
Association's Golf Event
Alcohol Policies
(per the Board Approved Business Plan):

CFHLA will not secure any
complimentary alcohol for the outings

Only 9 alcohol hole sponsorships
will be permitted (every other hole)

"Shots" will not be permitted at any hole sponsor booths

CFHLA Staff will secure a "Sergeant of Arms" to detail this new
policy for all golf participants, prior to the start of play
(2016 Sergeant of Arms -
Jesse Martinez of The Alfond Inn at Rollins)

No alcohol may be served to
anyone under the legal drinking age

No alcohol may be served to
anyone who is visibly intoxicated

Non-alcoholic drinks and / or food must
be available at a minimum of 9 holes

Unauthorized alcohol will be confiscated and disposed of

Anyone serving shots or unauthorized alcohol may
be asked to leave the outing immediately, forfeiting
their hole sponsorship and will not be permitted to
participate in future golf outings

Thank you for your understanding.


CFHLA Allied Relations Council Board Members
Amy Walsh of Universal Orlando Resort and
David Chilton of Sunshine Recycling attended the
Dedication Ceremony
of the newly rebuilt
Lockhart Elementary School
  last Tuesday morning. 

Guest speakers included
Orange County Superintendent
Barbara Jenkins,
Orange County School Board Member
Christine Moore
and Orange County School Board Chairman
Bill Sublette.

Lockhart Elementary School Principal Ella Shanks with Allied Relations Council Board
Members Amy Walsh of Universal Orlando Resort and David Chilton of Sunshine Recycling

The official Ribbon Cutting Ceremony at Lockhart Elementary School



Car Break-In's
have been occurring recently in the
I-Drive / Tourism Corridors and
near the Orlando International Airport

CFHLA would like to urge all Members to remember to:

Additionally, CFHLA advises all
Lodging Members
to remind your guests to
follow these same procedures.

If you are interested in purchasing parking lot safety signs
(as pictured above), please contact Taylor Hahn,
Executive Assistant to the President / CEO -  /  407-313-5022


On Wednesday, October 12, the CFHLA Food & Beverage Council hosted a
Food Safety Certification
for Managers Program

at the CFHLA offices with 20 attendees.

The council wishes to thank
Roy Briggs
and FMT Food Manager Testing
for presenting the program.


Attention CFHLA Members!

2017 Dues Invoices
will be forwarded to you by November 1.

If you have questions relating to your Membership,
please contact Erin Walsh - Vice President, Membership - / 407-313-5012.

Thank you for your continued
support of the Association!


Within the next month CFHLA will officially distribute applications for the following programs:

Golden Pineapple Awards Nominations

Family Member Scholarship

Full-Ride Hospitality Student Scholarship

Please "keep a look-out" for these
applications in your email inbox.


Attention: CFHLA Lodging Members -
Recently, it was brought to CFHLA's attention by
several Lodging Members that a hair studio / salon company
is allegedly scamming Central Florida Hotels.
This company calls the hotel requesting needed rooms
for a studio opening in the area.  The rooms are utilized after a
request to set up a direct bill account.  However, after booking numerous rooms within the first 30 days, the lodging establishment is not able to process payment for the utilized services, and the hair studio / salon company is nonresponsive to requests to settle the total room bill.
Please be cautious, and do your research, if you, or your team, receive a call from a similar company.


Recently, as a segment of the Adopt-A-School Program, the
Floridays Orlando Resort
sponsored the Bus Driver Recognition Breakfast at
Hunter's Creek Middle School.

The property provided breakfast and took the time to thank the
bus drivers for their support of the students at the school.

The Floridays Orlando Resort Team with Hunter's Creek Middle School Staff and Bus Drivers

CFHLA Board Member Jeff Swirsky thanks the Bus Drivers at the appreciation breakfast

CFHLA salutes the
Floridays Orlando Resort
for their support of
Hunter's Creek Middle School -
a NEW 2016 / 2017 Adopt-A-School Partnership!

To learn more about the Adopt-A-School Program, please visit:


Below please find current employment opportunities
in the Central Florida Hospitality Industry:

Breakfast Cook
Embassy Suites Orlando Lake Buena Vista South
CLICK HERE to view the job description

Engineer I
Marriott International / JW Marriott Orlando Grande Lakes
CLICK HERE to view the job description

PBX Telephone Operator Supervisor
Ritz-Carlton / JW Marriott Orlando Grande Lakes
CLICK HERE to view the job description

Greenskeeper (FT)
The Villas of Grand Cypress
CLICK HERE to view the job description

Engineer - Mid Level - Pool
Hyatt Regency Orlando
CLICK HERE to view the job description

Guest Services Representative
Marriott International / JW Marriott Orlando Grande Lakes
CLICK HERE to view the job description

ICE! Seasonal Attraction Attendant
Gaylord Palms Resort & Convention Center
CLICK HERE to view the job description

This Newsletter is Proudly Sponsored By:


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