From:                     on behalf of CFHLA

Sent:                               Friday, July 29, 2016 12:15 PM


Subject:                          CFHLA -  Back of the House - July 29, 2016


 Volume 3 - Edition 4


In This Issue...












This Newsletter proudly sponsored by:


July Allied
Member of the Month


Jackie Bozzuto
Lowndes, Drosdick, Doster, Kantor, and Reed, PA.

July Lodging
Member of the Month

Mark Politte

DoubleTree by Hilton
at the Entrance to
Universal Orlando

CFHLA Executive Committee

Dave Bartek
Loews Hotels

1st Vice Chairperson
Brian Comes
Hyatt Regency Orlando

2nd Vice Chairperson
Fred Sawyers
Walt Disney World
Swan & Dolphin

Keith Wolling
B Resort & Spa Lake Buena Vista

Jetse Pottinga
Melia Orlando
Suite Hotel

Assistant Treasurer
Jesse Martinez
The Alfond Inn at Rollins

Laura Sherman
CLC Regal Oaks

Immediate Past Chair
Gerald Urquiola
Caribe Royale Resort & Convention Center

Partners of the Month:

ARC Breakfast

Associated Planners Group

Area General Managers Meeting - Downtown

Minuteman Press

Area General Managers Meeting - Seminole County

Bright House Networks Enterprise Solutions

Board Meeting


Forward Thinking 2017 Membership Luncheon

Corporate Sponsors:

Blue Team Restoration

Universal Orlando

VS Media Group

A/V Partner

PSAV - Presentation Services

Electrical Partner

Edlen Electrical Exhibition Services

Governmental Affairs Committee Meeting

Spin Out Guest Laundries

Luxury Online Auction

Allegra Print

Member Networking Luncheon

Pirates Town


Hospitality Updates:


Orlando airport starts $63M in customs, lobby, tram renovations

Orlando Business Journal - The Buzz

Richard Bilbao

Orlando International Airport has started a series of renovation upgrades that total more than $63 million.

The airport work is for the "expansion and renovation for the Federal Inspection Services hall and the U.S. Customs and Border Protection support spaces, expansion of the 90s wing [airport gates], gate conversions, replacement of air handling units, fire alarm replacement/upgrades, relocation of Transportation Security Administration checkpoint to level 2 expansion area and renovations of the landside international arrivals automated people mover lobby," said a permit issued by the city of Orlando on July 22.

The contractor on the work is Hensel Phelps Construction in Orlando.

The airport is also underway on an overhaul of its ticketing lobby, upgrading the technology and providing other services such as self-assisted check-in facilities. The airliners set to see the first upgrades include: Aer Lingus, Aeromexico, Air Transit, Alaska Airlines, Avianca, Azul, Caribbean Airlines, Copa Airlines, Frontier Airlines, Norwegian Air, Sunwing Airlines, Swiftair, Virgin America and Westjet.

The airport is in the midst of a massive $3.1 billion capital improvement plan that includes building a new south terminal that will expand the facility's capacity and help to welcome more passengers. That will further help to boost the visitation infrastructure for the region an bolster Central Florida's $60 billion tourism and travel industry.

Work to start on 'game-changing' Lake Mary project

Orlando Business Journal - The Buzz

Rachel Williams

Work will begin soon on Lake Mary's Griffin Farm Town Center - a project that's poised to have a positive ripple effect throughout the community.

Site work of Griffin Farm Town Center will begin in September with vertical construction following shortly after, Dwight Saathoff, president of co-developer Project Finance & Development LLC, told Orlando Business Journal. Chuck Whittall's Unicorp National Developments Inc. also is co-developing Griffin Farm Town Center that's estimated at $200 million.

The project includes 120,000 square feet of retail, a four-story, 265-unit apartment complex with a parking garage, and single-family homes, townhomes and bungalows designed by David Weekly Homes. It's being developed on 35 acres at the southwest corner of Lake Mary Boulevard and Longwood Lake Mary Road. So far, 24 Hour Fitness and Dunkin Donuts are confirmed to be coming to Griffin Farm, and it's rumored that Earth Fare health food grocer is, too.

"It will be a game changer for the mid-section of Lake Mary," Saathoff said. "The east side has downtown and the west has the big boxes and chain restaurants near Interstate 4. In between on Lake Mary Boulevard, the properties are a little underutilized. Griffin Farm should really change that. It will appeal to the millennials taking the hundreds of new high-tech jobs moving into the city."

Griffin Farm Town Center is expected to create nearly 2,000 temporary construction jobs and 415 permanent jobs, as previously reported by OBJ. It's also bringing a much-needed mix of housing to Lake Mary, a fast-growing business hub with big-name employers like Verizon Communications Inc. (NYSE: VZ), Deloitte and Kroger Co.'s related Axium Healthcare Pharmacy Inc.

Antunovich Associates is the architect of the retail portion and Slocum Platts Architects is the designing the apartments. Both parts of the project will be complete about a year after groundbreaking, Saathoff said.

Griffin Farms Town Center is the first project of Lake Mary's new Midtown district.

Tourism leaders question Orange County resort tax proposals, plans

Orlando Business Journal

Richard Bilbao

A lot of organizations want a piece of the $226 million-plus in Orange County annual tourist development tax collections - and just as many question how the county plans to get the most bang for those bucks.

The tax, collected on short-term rentals such as sales of hotel and motel rooms, is a focal point of ongoing discussions at Orange County meetings - including one on July 20 that included International Drive business leaders. Most notably, the discussions have focused on:

R A proposed new tourism tax application process designed to create a more transparent way for organizations, capital improvement projects and event planners to ask for funds, which may be drafted as a way to get the best return on investment for tax monies doled out.

However, Kathie Canning, executive director of the Orange County Convention Center, aired concerns about the lack of clear information on how much resort tax revenue actually is available and how that could help during the discussions to form a long-term application process.

"It looks like a whole lot of money is available, but then we hear from [Orange County Comptroller] Martha Haynie that there isn't any money," she told county officials at the July 20 meeting. The convention center attracts millions of visitors for conventions each year.

County staff told Canning that right now much of the annual resort tax collections go toward paying off debts on previous construction at the convention center and the Orlando venues projects that include the Amway Center, the renovations at Camping World Stadium and the first phase of the Dr. Phillips Center for the Performing Arts. As those debts get paid off, money is expected to free up.

Experts previously told Orlando Business Journal that more than $30 million in annual compounding funds could be up for grabs over the next decade as the county begins to pay off the debt.

In short: The application process needs to be in place before the county catches up to those debts because many groups will be hungry to get a piece of the pie.

R Also discussed on July 20 was a resort tax plan proposal from the Central Florida Hotel & Lodging Association to provide funds to various local organizations such as the Orange County Convention Center, Visit Orlando, the Dr. Phillips Center, Camping World Stadium and more, which is awaiting future discussions.

CFHLA President and CEO Rich Maladecki said the proposal is still up for discussion because of how big of an impact it could have on the region.

He also clarified the organization's position on the resort tax proposal, especially the fact that part of the proposal that sought to give the convention center $172 million for renovations was a bit of a miscalculation - something that rubbed some I-Drive leaders the wrong way.

"We gave a low-ball number [regarding the convention center proposal], and I regret that because it was based off of old data," he told those in attendance.

However, Maladecki said the discussions on both the application process and the CFHLA proposal is vital and should continue as it helps start the discussions among tourism leaders on the best use of the resort tax revenue, which has become a piggy bank for Orange County's major capital projects with tourism impact, as well as regional marketing campaigns.

Both those efforts can have a huge impact on the future of how Orange County funds major projects such as the second phase of the arts center, how it can attract high-profile sports events such as the NFL Pro Bowl and more. Those types of projects or events can have economic impacts of more than $100 million.

The discussions also will have a huge impact on the $185 million second phase of the Dr. Phillips Center, which faces a $55 million funding gap before it can begin construction. The center is asking the county to provide $45 million in resort tax revenue - the arts center said it will raise the final $10 million - before this winter, as it faces the risk of increased construction costs.

Overall, the meeting turned into a place for county officials to hear questions the tourism industry has as it and I-Drive leaders further refine the application process and study the financial feasibility of various funding requests.

The next major step - a draft of an ordinance for the application process - won't be ready for another four to six weeks.



On Thursday, July 28 CFHLA hosted the
Forward Thinking 2017
Membership Luncheon
at the
Hilton Orlando
(Thank you John Luke, General Manager).

This luncheon featured
Nearly 300 Member Attendees
and an update from industry professionals regarding
2017 Hospitality Industry Predictions including:

VISIT FLORIDA stated that YTD March Travel Spending
is UP 6.5%, sales tax collections are UP 6.5%,
and Hotel ADR is UP 2.7%

Visit Orlando noted that at this time an estimated
4,078 rooms will be added to the Orlando Destination
by the end of 2017, and demand will increase
slightly in 2017 (Source: STR)

Florida Citrus Sports reported that Orlando
could expect similar numbers to Hawaii relating
to the upcoming NFL Pro Bowl in 2017 including:
$25.3M in visitor spending (Pro Bowl attendees specifically), $2.8M in state taxes, $271M in publicity value.

The Forward Thinking 2017 Panelists (left to right) Danielle Hollander of Visit Orlando, Paul Phipps of VISIT FLORIDA, and Cathy Weeden of Florida Citrus Sports

CFHLA thanks the following panelists
for participating in this working lunch:

Danielle Hollander
Chief Marketing Officer, Visit Orlando

Paul Phipps
Chief Marketing Officer, VISIT FLORIDA

Cathy Weeden
Chief Sales & Marketing Officer, Florida Citrus Sports

CFHLA 2016 Board Chairman Dave Bartek of Loews Hotels presents the awards for Allied Members of the Month to (left to right) Don Snyder of Allegra Print, John Armstrong of Mid Florida Golf Cars, Jackie Bozzuto of Lowndes, Drosdick, Doster, Kantor, & Reed, P.A., and Bonnie Dulgar of VS Media Group, Inc.

CFHLA Allied Relations Council Board Chairman Amy Diehl of Awnclean USA presents the awards for Lodging Members of the Month to (left to right) David Friederich of The Kessler Collection, Mark Politte of the DoubleTree by Hilton at the Entrance to Universal Orlando, and Ross Burke of The Blue Heron Beach Resort

Pete Crotty of Tradewinds Resort Specialists Central Florida, Orange County Commissioner - District 3 Pete Clarke, and CFHLA Governmental Affairs Committee Member Jackie Bozzuto of Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

Orange County Mayor Teresa Jacobs and Special Assistant
to the Orange County Mayor Adrian Kierulf

CFHLA Board Member Mark Politte of the DoubleTree by Hilton at the Entrance to Universal Orlando with State Senator - District 12 Geraldine Thompson

CFHLA VIP Member Alan Fickett of Global Sourcing International, LLC, CFHLA Board Member Sonja Giselbrecht of the Sheraton Suites Orlando Airport, and CFHLA VIP Member David George of Brightview

CFHLA salutes the Forward Thinking 2017 Luncheon Sponsors:


A/V Partner:

Electric Partner:


Parking Partner:

Official Photographer:


Recently, Paul Phipps of VISIT FLORIDA
shared an article with CFHLA relating to
Summer Travel and the Zika Virus.

This publication includes a listing of destinations where
the virus is prominent, factors you should consider during your travels, and other important information regarding this concern.

To view this informative article, please CLICK HERE.



CFHLA, OneBlood, and the Downtown Orlando
community are partnering to present the annual
Give Life Orlando Day
(Community Blood Drive) on
Thursday, August 18!
OneBlood Mobiles will be stationed at various locations
in Downtown Orlando at the following times:

8:00AM - 7:00PM:

Channel 9 Studio

12Noon - 6:00PM:

CFHLA Lodging Member Properties (TBD)

Church Street

City of Orlando - City Hall

Orlando Regional Medical Center

7:00AM - 5:00PM

Orlando Police Department

and consider donating blood during this event
and throughout the summer at CFHLA Member locations.

To learn more about the Summer Hospitality
Blood Drive Challenge, please CLICK HERE.


School Starts Soon!

24 Partnerships
for the
2016 / 2017 Adopt-A-School Program!

At this time, CFHLA is asking all current partners to
RENEW their commitment for the upcoming
school year - CLICK HERE to register now!

If you are not a current partner, please visit
for more information.

To establish a new partnership, please contact
CFHLA Staff Person Lynnea Dawes -,
who will guide you through the partnership process.

Additionally, please SAVE THE DATE of
Wednesday, September 7 for the official Adopt-A-School Kickoff Luncheon to be held at the beautiful
B Resort & Spa Lake Buena Vista
(Thank you Keith Wolling, General Manager).



After the Board Meeting on July 26, the
CFHLA Food & Beverage Council - in partnership with the
CFHLA Allied Relations Council - hosted the July
After Hours Networking Reception.

This event featured
150 CFHLA Members
and was held at the
Sheraton Lake Buena Vista Resort
(Thank you Cindy Staley, General Manager).

Additionally, CFHLA recognizes the following Members
for providing food & beverage for this networking activity:


Below please find photographs from this
"Members Doing Business With Members" experience:

CFHLA Silver Partner Member David Chilton of Sunshine Recycling, CFHLA Board Member Lana Burke of Crestline Hotels & Resorts, and CFHLA Board Member Steve Cadaret of the DoubleTree Suites by Hilton located in the Disney Springs Resort Area

CFHLA Board Member Bill Friedrich of the Embassy Suites Orlando International Drive / Convention Center, Greg Lancaster of Resort Pool Maintenance, Inc., and CFHLA Corporate Secretary Keith Wolling of the B Resort & Spa Lake Buena Vista

CFHLA Board Member Jeff Swirsky of the Floridays Resort Orlando, Jim Gross of the DoubleTree by Hilton Orlando at SeaWorld, and CFHLA VIP Member Glen Lyons of ATM FLA

CFHLA Board Member Jesse Martinez of The Alfond Inn at Rollins, Ralph Scatena of the Orlando World Center Marriott, CFHLA Board Member Craig Leicester of the Aloft Orlando Downtown, and Kalee Taylor of System Tech Services Inc.

CFHLA Ex-Officio Board Member Ron Caimano, CFHLA Allied Relations Council Vice-Chairman Cindy Traenkner of Domino's, CFHLA Ex-Officio Board Member Steven Jamieson of The Mall at Millenia, and Amada Maldonado of Domino's


For the 15th Consecutive Year the
CFHLA HEAT (Tradeshow) Booths
are nearly
(Need to secure your booth? Contact CFHLA Staff Person
Jennifer McAfee -

All Lodging Members
are encouraged to register to attend
this important networking tradeshow - to
Avoid The Lines
Wednesday, August 24
(10AM - 4PM) at the
Caribe Royale Resort & Convention Center.
(Thank you Gerald Urquiola, General Manager)

To register as a lodging attendee,
please CLICK HERE.

See You at the HEAT!


The Quarterly Member Networking Luncheon
of Monday, July 25
featuring CFHLA Board Member
Duane Winjum,
General Manager of the
International Palms Resort & Conference Center,
was another successful CFHLA Member activity!

Over 100 CFHLA Members
gathered for a delicious lunch at the
Treasure Tavern
located at
Pirate's Dinner Adventure.

Below please find photographs of this positive
"Members Doing Business With Members" activity:

CFHLA Board Member Duane Winjum of the International Palms Resort & Conference Center addresses the luncheon attendees

Britt Runion of Britt Runion Studios, TJ Worrell of Encore Event
Technologies, and Nick Romeo of iFly Orlando

Mike Lewis of Foliage Design Systems with CFHLA Board Member Duane Winjum
of International Palms Resort & Conference Center

CFHLA VIP Members Erin Sims and Maureen Haggerty of Spinout Guest Laundries, Inc, and CFHLA VIP Member Ruthann DiLauri of Minuteman Press

Peter Woodruff of Southeastern Laundry Equipment, David Baird of Vermana, Carey Carter of T-Mobile, and CFHLA Silver Partner Member Steve Dobbins of Comprehensive Energy Services, Inc.

CFHLA salutes the 2016 Quarterly Member
Networking Luncheon Series Sponsor:


CFHLA offers
to the ownership & Management of the NEW
Hampton Inn & Suites -
Orlando / Downtown South -
Medical Center!

This 126 room hotel celebrated its official
Ribbon Cutting Ceremony on July 28.

For your information,
James Welch
is serving as this property's General Manager.



Last week, CFHLA hosted the
VIP Member Breakfast
at the CFHLA Offices.

CFHLA recognizes the
2016 VIP (Very Important Partner) Members:



















Below please find current employment opportunities
in the Central Florida Hospitality Industry:

Banquet Manager, Cooks,
Housekeeping Supervisor, and MORE!
Crowne Plaza Orlando Universal
CLICK HERE to view the open positions

Culinary, Events, Guests Services
Positions, and MORE!

Hyatt Regency Orlando
CLICK HERE to view the open positions

Front Desk Supervisor
JW Marriott Orlando, Grande Lakes
CLICK HERE to view the job description

Security Officer
Villas of Grand Cypress
CLICK HERE to view the job description

Front Office Supervisor
Embassy Suites Orlando Lake Buena Vista South
CLICK HERE to view the job description

Recreation Supervisor
JW Marriott Orlando, Grande Lakes
CLICK HERE to view the job description

Vacation Sales,
Vacation Advisor,
and Verification Specialists Needed!
Marriott Vacation Club
CLICK HERE to view the open positions

This Newsletter is Proudly Sponsored By:


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